Summary: A creative professional with over fifteen years of experience working in the industry. Experience includes user experience design, information architecture, usability research and testing, creative/art direction, print design, interactive design and authoring, graphical user interface design, web design, illustration, marketing/brand identity, copywriting/editing, project management, team mentoring/management, and department management. Industries: Technology, Retail/E-Commerce, Internet/Web, Online Travel, Healthcare, Pharmaceutical				Project: Brand Identity Design and Development, Sales/Marketing Collateral Development, Web Design, Art Direction, Copy Writing/Editing Description: Design and development of all corporate visual branding for Curl Corporation (an internet infrastructure company). Designed, implemented, and oversaw all corporate branding across multiple media -including the software product’s interface, support files, templates, print/promotional materials, corporate application demos, and company Web site. Developed the corporate color palette, product logos, and standardized corporate typefaces -taking into consideration multiple media usage (web and print). Wrote, designed, and implemented Corporate Identity Guidelines covering proper logo usage, font usage, color specifications and overall visual style -in order to build brand recognition, company identity, and integrity within the industry. additional samples
					Project: Custom Internet/Web Application Interface Design, Art Direction Description: Designed GUIs for custom software/Web applications for various industries (Technology, Financial, Data Visualization, Online Gaming) -as well as redesigning existing interfaces to enhance usability, optimize look and feel, and integrate company's visual brand identity in the form of color, style, and logo usage (where applicable). additional samples
					Project: Computer Based Training (CBT) Interface Design, Icon Design, Animation, Art Direction, Copy Writing/Editing, Photography Description: Designed and developed CBT interface designs for the Medical/Pharmaceutical/Healthcare industries. Created custom and standard CBT templates for Pharmaceutical Sales Representatives, Technicians and Doctors. Training and custom testing in sales call simulations, knowledgebase, case studies, medical device implementation and usage. additional samples
					Project: Medical and Editorial Illustration/Design, Copy Writing/Editing, Misc. Illustration. Description: Complex and simple medical illustrations/design of anatomy, medical techniques, drug interactions, disease states, mechanisms of action. Editorial illustrations demonstrating various styles (realistic, caricature, etc.) depending on the nature and budget of the project. additional samples
					Project: Brand Identity Design and Development, Collateral Design, Web Design, Copy Writing/Editing, Photography Description: Development and execution of overall visual brands for brick and mortar vintage boutiques. Visual elements were carried through all retail mediums -including Web site design, advertising, and collateral materials (tradeshow posters, business cards, signage, store tags, etc.). additional samples